Test everything, including assumptions

- Jeffrey Zeldman

That's the rational premise behind my spending hours of billable time adjusting my Facebook preferences. The real reason, of course, for all this stu…

- Jeffrey Zeldman

Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the si…

- Jeffrey Zeldman

Whether the task is writing, design, or hanging a picture straight, it is obvious that we do our best work when healthy, rested, refreshed, alert, an…

- Jeffrey Zeldman

When I see Facebook, I feel like Howlin' Wolf must have felt when he first heard Elvis. 'They finally taught a white boy to do this.'

- Jeffrey Zeldman

Content informs design; design without content is decoration.

- Jeffrey Zeldman

Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two thi…

- Jeffrey Zeldman

The best way to engage honestly with the marketplace via Twitter is to never use the words "engage," "honestly," or "marketplace."

- Jeffrey Zeldman

Comments are proof most people don't read the articles.

- Jeffrey Zeldman