Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation. - Martin Lindstrom
Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.
- Martin Lindstrom
Branding is not about what something says or what it means, but how it makes us feel. - Martin Lindstrom
Branding is not about what something says or what it means, but how it makes us feel.
Rituals build brands. - Martin Lindstrom
Rituals build brands.
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand … - Martin Lindstrom
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand …
Remember, that the logo is really the dot on top of the i. - Martin Lindstrom
Remember, that the logo is really the dot on top of the i.
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset … - Martin Lindstrom
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset …
When we brand things, our brains perceive them as more special and valuable than they actually are. - Martin Lindstrom
When we brand things, our brains perceive them as more special and valuable than they actually are.
The enemy shapes the brand. - Martin Lindstrom
The enemy shapes the brand.
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting. - Martin Lindstrom
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
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