If you're not thinking about the way systemic bias can be propagated through the criminal justice system or predictive policing, then it's very likely that, if you're designing a system based on historical data, you're going to be perpetuating those biases.
The fear isn't that big data discriminates. We already know that it does. It's that you don't know if you've been discriminated against.
Interpretation
What this quote means
The quote highlights the concern about the discriminatory nature of big data and the lack of awareness individuals have regarding its effects on them.
Kate Crawford's quote emphasizes the troubling reality that big data systems often exhibit discrimination, yet the more alarming issue is the ignorance people have about how they might be affected by this discrimination. It stresses the importance of awareness in understanding the implications of data-driven decisions and biases embedded within algorithms, suggesting that the unseen influence of big data can lead to negative consequences for individuals without their knowledge.
Themes
In practice
Example use cases
In a discussion about the implications of AI in hiring practices, this quote can highlight ethical considerations.
More from Kate Crawford
All quotes βWe need to be vigilant about how we design and train these machine-learning systems, or we will see ingrained forms of bias built into the artificial intelligence of the future.
As we move into an era in which personal devices are seen as proxies for public needs, we run the risk that already-existing inequities will be further entrenched. Thus, with every big data set, we need to ask which people are excluded. Which places are less visible? What happens if you live in the shadow of big data sets?
Only by developing a deeper understanding of AI systems as they act in the world can we ensure that this new infrastructure never turns toxic.
It is a failure of imagination and methodology to claim that it is necessary to experiment on millions of people without their consent in order to produce good data science.
If you have rooms that are very homogeneous, that have all had the same life experiences and educational backgrounds, and they're all relatively wealthy, their perspective on the world is going to mirror what they already know. That can be dangerous when we're making systems that will affect so many diverse populations.
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I get hired by companies to hack into their systems and break into their physical facilities to find security holes. Our success rate is 100%; we've always found a hole.
Take Google Maps or Waze. On the one hand, they amplify human ability - you are able to reach your destination faster and more easily. But at the same time, you are shifting the authority to the algorithm and losing your ability to find your own way.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Software suppliers are trying to make their software packages more 'user-friendly'... Their best approach so far has been to take all the old brochures and stamp the words 'user-friendly' on the cover.
The core of what I do is solve problems, whether that's in graphic engine flow or rockets. I like working on things that are going to have an impact one way or the other.
The embrace of a new technology by ordinary people leads inevitably to its embrace by people of malign intent.