There is a neuron in your brain that will respond only to pictures of Jennifer Aniston - provided you have had prior visual exposure to the actress. …

- John Medina

The brain processes meaning before detail. Providing the gist, the core concept, first was like giving a thirsty person a tall glass of water. And th…

- John Medina

The brain appears to have been designed to solve problems related to surviving in an outdoor setting, in unstable meteorological conditions, and to d…

- John Medina

Our ability to adapt came from our East African birthplace, a meteorologically unstable place. If you couldn't adapt, you'd be dead. But once you've …

- John Medina

The ability to double our biomass - not by waiting several million years and growing to be the size of an elephant - but waiting a few hundred thousa…

- John Medina

Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days l…

- John Medina

The brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at …

- John Medina

You don't have a work brain and a home brain. You have a single brain, one you carry with you wherever you go. Whatever affects you in one place is f…

- John Medina

What you do and learn in life physically changes what your brain looks like—it literally rewires it.

- John Medina