First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.

- Avinash Kaushik

Never let your campaigns write cheques that your website can't cash.

- Avinash Kaushik

The interesting thing about averages is that they hide the truth very effectively.

- Avinash Kaushik

Content is anything that adds value to the reader's life.

- Avinash Kaushik