Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.
If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it. - Sergio Zyman
If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.
- Sergio Zyman
Selling more stuff to more people more often for more money more efficiently - Sergio Zyman
Selling more stuff to more people more often for more money more efficiently
If you don't keep giving customers reasons to buy from you, they won't - Sergio Zyman
If you don't keep giving customers reasons to buy from you, they won't
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. - Sergio Zyman
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.
If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind. - Sergio Zyman
If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.
Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home. - Sergio Zyman
Challenge everything, assume nothing. - Sergio Zyman
Challenge everything, assume nothing.
A brand is essentially a container for a customer’s complete experience with the product or company. - Sergio Zyman
A brand is essentially a container for a customer’s complete experience with the product or company.
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