A great strategy meeting is a meeting of minds.

- Max Mckeown

Strategy and culture should have breakfast together.

- Max Mckeown

Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that …

- Max Mckeown

All failure is failure to adapt, all success is successful adaptation.

- Max Mckeown

Following the rules of your industry will only get you so far.

- Max Mckeown

The real heart of strategy is the strategist.

- Max Mckeown

Change is inevitable, progress is not.

- Max Mckeown

Strategists who don’t take time to think are just planners.

- Max Mckeown

Strategy is about shaping the future.

- Max Mckeown