Morale and attitude are the fundamentals to success.

- Bud Wilkinson

Football, in its purest form, remains a physical fight. As in any fight, if you don't want to fight, it's impossible to win.

- Bud Wilkinson

The quality of your play never counts as much as the quality of your effort.

- Bud Wilkinson

If a team is to reach its potential, each player must be willing to subordinate his personal goals to the good of the team.

- Bud Wilkinson

If you are going to be a champion, you must be willing to pay a greater price.

- Bud Wilkinson

Every game is an opportunity to measure yourself against your own potential.

- Bud Wilkinson

The man who tried his best and failed is superior to the man who never tried.

- Bud Wilkinson

Confidence is the invisible cement that binds a team together.

- Bud Wilkinson

We compete, not so much against an opponent, but against ourselves. The real test is this: Did I make my best effort on every play?

- Bud Wilkinson