Girly’ products can spur Japan’s growth in this century every bit as much as, if not more than, the ‘manly’ technologies.

- Morinosuke Kawaguchi

The new fans of Japan won’t be Orientalists, but they will be anime-savvy.

- Morinosuke Kawaguchi

In pursuing a ‘way,’ Japanese typically move beyond an interest in craftsmanship to a kind of sacred search for the ultimate.

- Morinosuke Kawaguchi

At the root of Japanese manufacturing lies a feminine delicacy and shyness as well as a childlike curiosity and fantasy-filled worldview.

- Morinosuke Kawaguchi