What's awesome about social media is you curate your own experience. That leads to the rise of niche celebrities, who are actually just as popular as…

- Kevin Systrom

Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go.

- Kevin Systrom

I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

- Kevin Systrom

If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100 percent…

- Kevin Systrom

I promise you, a lot of it is luck. But you make your own luck by working really hard and trying lots and lots of things.

- Kevin Systrom

The best feature is less features.

- Kevin Systrom

There's real beauty in pushing yourself to expose the real you in more ways.

- Kevin Systrom

What people tell you and how they act is very, very different sometimes.

- Kevin Systrom

Every startup should address a real and demonstrated need in the world. If you build a solution to a problem lots of people have, it's so easy to sel…

- Kevin Systrom