The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Social media is an ingredient, not an entree. - Jay Baer
Social media is an ingredient, not an entree.
- Jay Baer
We are surrounded by data, but starved for insights. - Jay Baer
We are surrounded by data, but starved for insights.
Smart marketing is about help not hype. - Jay Baer
Smart marketing is about help not hype.
The goal is not to be good at social media, the goal is to be good at business because of social media. - Jay Baer
The goal is not to be good at social media, the goal is to be good at business because of social media.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive. - Jay Baer
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
The future of marketing isn't big data, it's big understanding. - Jay Baer
The future of marketing isn't big data, it's big understanding.
Make your marketing so useful people would pay you for it. - Jay Baer
Make your marketing so useful people would pay you for it.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how y… - Jay Baer
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how y…
Content is fire and social media is gasoline. - Jay Baer
Content is fire and social media is gasoline.
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