Simple design, intense content.

- Edward Tufte

The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and me…

- Edward Tufte

The essential test of design is how well it assists the understanding of the content, not how stylish it is.

- Edward Tufte

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know yo…

- Edward Tufte

Good design is a lot like clear thinking made visual.

- Edward Tufte

If you’re told what to look for, you can’t see anything else.

- Edward Tufte

Good design is clear thinking made visible, bad design is stupidity made visible

- Edward Tufte

If the statistics are boring, you've got the wrong numbers.

- Edward Tufte

Above all else show the data.

- Edward Tufte