Build a good name. Keep your name clean. Don't make compromises. Don't worry about making a bunch of money or being successful. Be concerned with doing good work and make the right choices and protect your work. And if you can build a good name, eventually, that name will be its own currency.
Interpretation
The quote emphasizes the importance of maintaining a good reputation over pursuing wealth or success.
William S. Burroughs suggests that having a good name is vital in one’s work and life. By prioritizing integrity and quality over mere financial gain, one ultimately builds a lasting reputation that serves as a valuable asset. In this context, a good name acts as a form of currency, allowing one to navigate through life’s challenges with credibility and respect.
In practice
During a business seminar, a speaker highlights the importance of reputation in building long-term client relationships by referencing this quote.
God save the Queen and a fascist regime … a flabby toothless fascism, to be sure. Never go too far in any direction, is the basic law on which Limey-Land is built. The Queen stabilizes the whole sinking shithouse and keeps a small elite of wealth and privilege on top. The English have gone soft in the outhouse. England is like some stricken beast too stupid to know it is dead. Ingloriously foundering in its own waste products, the backlash and bad karma of empire
Like most qualities, cuteness is delineated by what it isn't. Most people aren't cute at all, or if so they quickly outgrow their cuteness ... Elegance, grace, delicacy, beauty, and a lack of self-consciousness: a creature who knows he is cute soon isn't.
There is nothing more provocative than minding your own business.
Gentle reader, the Fountain of Youth is radioactive, and those who imbibe its poisonous heavy waters will suffer the hideous fate of decaying metal. Yet almost without exception, the wretched idiot inhabitants of our benighted planet would gulp down this radioactive excrement if it were offered.
Language is a virus from outer space.
One very important aspect of art is that it makes people aware of what they know and don’t know they know... Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough... So the artist, then, expands awareness. And once the breakthrough is made, this becomes part of the general awareness.
Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.
Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.
Over a 10-year period, 99 out of 100 new entrepreneurs will fail. Only one will be left standing as others get pushed out of the market or burn out from working so hard. It's really sad.
My proudest moment? Every Friday morning when I look at the board at Celtic Park and see my name on the team sheet for tomorrow's game.
Firmness of purpose is one of the best instruments of success.
In football, the result is an impostor. You can do things really, really well but not win. There's something greater than the result, more lasting - a legacy.
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