A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even t…

- Richard P. Rumelt

A good strategy focuses efforts on a target, and that focus can only be achieved by not diffusing energy in other directions - that is the meaning of…

- Richard P. Rumelt

A real strategy is not bottom up because it deals with issues that require unexpected or unusual types action, especially of coordination among units.

- Richard P. Rumelt

I agree with O'Toole that custom and comfort are impediments to change. However, it is important to recognize that resistance to change is logical as…

- Richard P. Rumelt

The US needs military/defense, economic, and social strategies. A medium-sized business, by contrast, is normally best off focusing its efforts on a …

- Richard P. Rumelt

You overcome the logical resistance to change by proving that a new approach actually works, usually on a small scale.

- Richard P. Rumelt

Change is difficult and it takes time. It is hard for people to change their own behavior, much less that of others. Change programs normally address…

- Richard P. Rumelt

As I worked to explain how to avoid bad strategy, I began to see that one cannot really evaluate or criticize a strategy unless there is a fairly cle…

- Richard P. Rumelt

A real strategy is a coherent mix of policy and action designed to overcome a significant challenge. So a sensible employee might indeed say that the…

- Richard P. Rumelt