A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific pro… - Ivan Chermayeff
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific pro…
- Ivan Chermayeff
As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must… - Ivan Chermayeff
As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must…
There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to br… - Ivan Chermayeff
There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to br…
Sometimes there is simply no need to be either clever or original. - Ivan Chermayeff
Sometimes there is simply no need to be either clever or original.
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. - Ivan Chermayeff
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in t… - Ivan Chermayeff
A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in t…
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense. - Ivan Chermayeff
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.
Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into b… - Ivan Chermayeff
Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into b…
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. … - Ivan Chermayeff
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. …
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