Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.
Make your links from blog comments genuine. - Matt Cutts
Make your links from blog comments genuine.
- Matt Cutts
SEO is not synonymous to JUNK E-MAIL. - Matt Cutts
SEO is not synonymous to JUNK E-MAIL.
The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for … - Matt Cutts
The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for …
The objective is not to "make your links appear natural"; the objective is that your links are natural. - Matt Cutts
The objective is not to "make your links appear natural"; the objective is that your links are natural.
In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They… - Matt Cutts
In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They…
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how t… - Matt Cutts
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how t…
Guest blogging is probably the sort of thing that you should be thinking about doing in moderation. - Matt Cutts
Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.
Mobile is important, and coming faster than most people in this room realize. - Matt Cutts
Mobile is important, and coming faster than most people in this room realize.
When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes. - Matt Cutts
When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.
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