One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say …

- Kevin Plank

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

- Kevin Plank

Motivation, passion, and focus have to come from the top.

- Kevin Plank

Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our sto…

- Kevin Plank

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

- Kevin Plank

It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the peo…

- Kevin Plank

Any self-respecting entrepreneur has borrowed money from their mother at some point.

- Kevin Plank

I'm a big advocate of the power of positive thinking, particularly for small businesses.

- Kevin Plank

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspiration…

- Kevin Plank