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The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.
Eric Ries
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Interpretation

What this quote means

Most start-ups struggle and fail, but success stories highlight perseverance and creativity.

This quote emphasizes the harsh truth that the majority of start-ups do not achieve success. However, despite these challenges, tales of determination, innovative thinking, and diligent effort continue to inspire and motivate others. It serves as a reminder that while failure is common, the traits of perseverance and creativity are vital for overcoming obstacles and achieving potential success in business.

Themes

StartupsFailureSuccessPerseveranceCreativityHard Work

In practice

Example use cases

In a motivational speech at a tech conference, one could use this quote to encourage entrepreneurs facing challenges.

More from Eric Ries

There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated.
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Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
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A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new one? The truth is, as soon as a startup has any kind of success whatsoever, it will face big company problems.
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The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
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You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system.
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Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.
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