Help people see themselves in your future vision to motivate them to help make change happen.

- James Kerr

Play the work with no innuendo - just honesty. Trust will follow.

- James Kerr

Eliminating spin improves transparency and trust.

- James Kerr

Ensure everyone knows what success is and what their role is in achieving it.

- James Kerr

Expect the best and people will rise to the occasion.

- James Kerr

Focus on the competition to diminish the time dedicated to internal politics.

- James Kerr