Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.
You can't do better design with a computer, but you can speed up your work enormously. - Wim Crouwel
You can't do better design with a computer, but you can speed up your work enormously.
- Wim Crouwel
Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we … - Wim Crouwel
Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we …
This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design i… - Wim Crouwel
This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design i…
Neutrality has its own aesthetics. - Wim Crouwel
Neutrality has its own aesthetics.
Of course design is about problem solving, but I cannot resist adding something personal. - Wim Crouwel
Of course design is about problem solving, but I cannot resist adding something personal.
You're always a child of your time, and you cannot step out of that. - Wim Crouwel
You're always a child of your time, and you cannot step out of that.
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. - Wim Crouwel
The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.
Living with computers gives funny ideas. - Wim Crouwel
Living with computers gives funny ideas.
The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game. - Wim Crouwel
The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.
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