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Hubbard set up the Church of Scientology in Hollywood in 1954 for a reason. He understood that celebrity was increasingly a feature of American public life, and celebrities themselves were going to be worshiped as minor deities were in the ancient world. The idea was: if you could get them, think how many people would follow.
Lawrence Wright
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Interpretation

What this quote means

The quote discusses how celebrities are viewed in society and the power they hold over the public.

Lawrence Wright's quote highlights the understanding of L. Ron Hubbard that celebrities possess significant influence and control over public perception. By establishing the Church of Scientology in Hollywood, he aimed to harness this power of celebrity, suggesting that just as ancient societies revered their deities, modern society tends to idolize famous individuals. This reflects on the dynamics of fame and belief in contemporary culture.

Themes

CelebrityInfluenceSocietyWorshipPower

In practice

Example use cases

In a discussion about the role of celebrities in shaping culture, this quote can be used to illustrate the historical context of fame.

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