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Each human being is unique, each with their own qualities, instincts, forms of pleasure, and desire for adventure. However, society always imposes on us a collective ways of behaving, and people never stop to wonder why they should behave like that. They just accept it, the way typists accepted the fact that the QWERTY keyboard was the best possible one. Have you ever met anyone is your entire life who asked why the hands of a clock should go in one particular direction and not the other?
Paulo Coelho
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Interpretation

What this quote means

The quote reflects on individuality versus societal expectations and the tendency to accept norms without questioning them.

Paulo Coelho emphasizes the importance of recognizing our unique qualities and instincts while also critiquing society's tendency to impose uniform behavior on individuals. He suggests that people often conform to societal norms without questioning their validity, similar to how typists accept the QWERTY keyboard as the standard. This invitation to reflect on our acceptance of norms encourages a deeper examination of the reasons behind our actions and the direction in which we allow societal standards to lead us.

Themes

IndividualitySocietyConformityReflectionNormsBehavior

In practice

Example use cases

In a speech advocating for self-expression, one might use this quote to highlight the importance of questioning societal norms.

More from Paulo Coelho

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We need to clear our minds of bad thoughts.
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Having the courage to take the steps we always wanted to take is the only way of showing that we trust in God.
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The fool who loves giving advice on our garden never tends his own plants
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Sometimes the Warrior feels as if he were living two lives at once.
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