It's better to be in charge of change than to have to react to change.

- Roger Ailes

Taking on the media is something I would never tell a candidate to do. I'd advise him what I would do in that circumstance, but that's about it.

- Roger Ailes

As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the…

- Roger Ailes

You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B…

- Roger Ailes

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticat…

- Roger Ailes

If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

- Roger Ailes

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbe…

- Roger Ailes

In the Rather/Bush incident, it was totally unfair. CBS was trying him and convicting him and trying to execute him on national television. They had …

- Roger Ailes

When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be dam…

- Roger Ailes