If you do not clean up, you won't be stronger in the long run.

- Nirmalya Kumar

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attach…

- Nirmalya Kumar

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to plea…

- Nirmalya Kumar