If you see something you have seen before, don't click the shutter.

- Alexey Brodovitch

When I say that a good picture has surprise quality or shock appeal, I do not mean that it is a loud or vulgar picture but, instead, that it stimulat…

- Alexey Brodovitch

It is the end result that counts.

- Alexey Brodovitch

Photographers should make three or four prints from one negative and then crop them differently. When I was art director at Harper's Bazaar and at se…

- Alexey Brodovitch

The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence be…

- Alexey Brodovitch

Surprise quality can be achieved in many ways. It may be produced by a certain stimulating geometrical relationship between elements in the picture o…

- Alexey Brodovitch

It is every photographer's responsibility to discover new images and a new personal way of looking at things. If he can do this his pictures will com…

- Alexey Brodovitch

If you know yourself, you are doomed.

- Alexey Brodovitch

The creative life of the commercial photographer is like the life of a butterfly. Very seldom do we see a photographer who is really productive for m…

- Alexey Brodovitch