Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that…

- Renzo Rosso

I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome …

- Renzo Rosso

I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, o…

- Renzo Rosso

Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how you t…

- Renzo Rosso

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the …

- Renzo Rosso

We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.

- Renzo Rosso

Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies.

- Renzo Rosso

It's playing with the idea of what musicians wear when they play live, especially focusing on the evolution of what a musician wears when they first …

- Renzo Rosso

I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our paren…

- Renzo Rosso