As we get older, we tend to become more risk averse because we tend to find reasons why things won't work. When you are a kid, you think everything i…

- Heston Blumenthal

If it doesn't taste good it doesn't go on the menu

- Heston Blumenthal

I was determined that if I failed it wouldn't be due to lack of effort.

- Heston Blumenthal

You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating a mental memory and taste…

- Heston Blumenthal

It was quite a challenge to make people eat crab ice cream.

- Heston Blumenthal

I'm not scared of anything in particular, but I am motivated by a fear of failure as opposed to a need to succeed.

- Heston Blumenthal

I have this desire to keep improving, so I find fault.

- Heston Blumenthal

Development is where my heart is focused because eating is the only thing that we do that involves all the senses. We eat with our eyes and our ears …

- Heston Blumenthal

Television forces people to be larger than life. I would be too shy.

- Heston Blumenthal