immensely-difficult-us-interested-nonus-topics-average-american-reader

I think it is immensely difficult to get the U.S. interested in non-U.S. topics. I dont think this is because the average American reader is disinterested, but more because of publishers playing it safe: if a thriller based in L.A. is a sure winner, why spend money plugging one based in Paris - or Bangkok?

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