From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.
Interpretation
Legibility and beauty in design are closely connected, and good type design should be effortlessly intuitive.
Adrian Frutiger emphasizes the significance of balancing legibility and aesthetic beauty in typographic design. He argues that while both elements are vital, the impact of type should be subtle enough that the reader engages with the content without being distracted by the design itself.
In practice
During a presentation on graphic design principles, this quote can illustrate the harmony between form and function.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
I get that same queasy, nervous, thrilling feeling every time I go to work. That's never worn off since I was 12 years-old with my dad's 8-millimeter movie camera.
Human beings love poetry. They don't even know it sometimes... whether they're the songs of Bono, or the songs of Justin Bieber... they're listening to poetry.
Dancing insists we take up space, and though it has no set direction, we go there together. Dance is dangerous, joyous, sexual, holy, disruptive, and contagious and it breaks the rules. It can happen anywhere, at anytime, with anyone and everyone, and it's free. Dance joins us and pushes us to go further and that is why it's at the center of ONE BILLION RISING.
Good poets borrow, great poets steal
One of the things that I tell beginning writers is this: If you describe a landscape, or a cityscape, or a seascape, always be sure to put a human figure somewhere in the scene. Why? Because readers are human beings, mostly interested in human beings. People are humanists. Most of them are humanists, that is.
A challenging economy is always good for design. It unites necessity and functionality. You are forced to be creative with poor materials.
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