The hardest part of design ... is keeping features out.

- Donald A. Norman

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

- Donald A. Norman

User-centered design means working with your users all throughout the project.

- Donald A. Norman

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

- Donald A. Norman

Attractive things work better.

- Donald A. Norman

Knowing how people will use something is essential

- Donald A. Norman

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

- Donald A. Norman

Beauty and brains, pleasure and usability - they should go hand in hand.

- Donald A. Norman

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The wh…

- Donald A. Norman