In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody ... In the information age, you have to listen to…

- John Sculley

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

- John Sculley

People are going to be most creative and productive when they're doing something they're really interested in.

- John Sculley

People who take risks are the people you'll lose against.

- John Sculley

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

- John Sculley

No great marketing decisions have ever been made on qualitative data

- John Sculley

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

- John Sculley

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

- John Sculley

Innovation has never come through bureaucracy and hierarchy. It's always come from individuals.

- John Sculley