The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested. I wish u…

- Grant David Mccracken

Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.

- Grant David Mccracken

I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to learn how to be much more por…

- Grant David Mccracken

Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through very h…

- Grant David Mccracken

Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.

- Grant David Mccracken

Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then work through the v…

- Grant David Mccracken

Often it takes more time to explain a task than to do it yourself, and when you do it yourself there is no data lost in transmission. We have somethi…

- Grant David Mccracken

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are sudd…

- Grant David Mccracken

That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matte…

- Grant David Mccracken