Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigare… - Andre Calantzopoulos
It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigare…
- Andre Calantzopoulos
The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are … - Andre Calantzopoulos
The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are …
Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better… - Andre Calantzopoulos
Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better…
The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is … - Andre Calantzopoulos
The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is …
When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switc… - Andre Calantzopoulos
When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switc…
A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from time to time you are … - Andre Calantzopoulos
A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from time to time you are …
I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If th… - Andre Calantzopoulos
I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If th…
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets whe… - Andre Calantzopoulos
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets whe…
We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets… - Andre Calantzopoulos
We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets…
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