Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Interpretation
Innovation relies more on leadership and team dynamics than on financial investment alone.
Steve Jobs emphasizes that true innovation is driven by the quality of the people involved and their leadership rather than the amount of money invested in research and development. This highlights the importance of a great team and a visionary approach over mere financial resources.
In practice
This quote could be used as a motivation in a team meeting to inspire employees to focus on collaboration and creativity.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
the people who are crazy enough to think they can change the world are the ones who do.
Our lives look a lot more interesting when they’re filtered through the sexy Facebook interface. We star in our own movies, we photograph ourselves incessantly, we click the mouse and a machine confirms our sense of mastery.
Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write.
When you factor in population growth, it's clear that the mobility model that we have today simply will not work tomorrow. Four billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam.
Every time you write an email, it is in the public domain. There are all these ways where security is not as good as people believe.
Apps or media who make money on advertising are never satisfied with 'enough' of your attention. They will always fight for more.
By 2010 computers will disappear. They'll be so small, they'll be embedded in our clothing, in our environment. Images will be written directly to our retina, providing full-immersion virtual reality, augmented real reality. We'll be interacting with virtual personalities.
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