Intuitive design is how we give the user new superpowers.

- Jared Spool

Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it. Think of it like a room’s air conditioning. W…

- Jared Spool

Good design, when done well, should be invisible.

- Jared Spool

The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they sp…

- Jared Spool

Some people are so into web standards that they've removed all the tables from their houses

- Jared Spool

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

- Jared Spool

Intuitive design happens when current knowledge is the same as the target knowledge.

- Jared Spool

In all situations where bad design decisions were made, people lacked some information that would have helped them make the right decision.

- Jared Spool

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

- Jared Spool