The best marketing is education.

- Regis Mckenna

Marketing should focus on market creation, not market sharing

- Regis Mckenna

Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any ot…

- Regis Mckenna

Branding is overrated.

- Regis Mckenna

How do you design the product in a way so that it sells itself?.

- Regis Mckenna

Speed has become an important element of strategy.

- Regis Mckenna

It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.

- Regis Mckenna

Marketing is everything and everything is marketing.

- Regis Mckenna

The more alike two products are, the more important their differences become.

- Regis Mckenna