We do not invest in advertising... So racing is the best advertising for Ferrari.

- Luca Cordero Di Montezemolo

We have lived through some unforgettable times together, some good, some bad, achieving results that will be hard to equal.

- Luca Cordero Di Montezemolo

Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.

- Luca Cordero Di Montezemolo

Certainly, old age is often incompatible with certain roles and responsibilities.

- Luca Cordero Di Montezemolo

Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.

- Luca Cordero Di Montezemolo

I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to …

- Luca Cordero Di Montezemolo