Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction desi…

- Jesse James Garrett

User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every …

- Jesse James Garrett

Effective communication is a key factor in the success of your product.

- Jesse James Garrett

But the best teams I've encountered have one important thing in common: their team structure and processes cover a full range of distinct competencie…

- Jesse James Garrett

Content is often the reason users come to your site.

- Jesse James Garrett

Giving something your time isn't the same as giving it your attention.

- Jesse James Garrett

A journalist and an information architect face exactly the same problem - how to give shape to the pile of information in front of you in a way that …

- Jesse James Garrett

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can giv…

- Jesse James Garrett

I'm not sure that you can say definitively that some roles are better filled by consultants, but I would say that some projects are better handled by…

- Jesse James Garrett