A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

- Emmett Shear

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the comm…

- Emmett Shear

The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Ov…

- Emmett Shear

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

- Emmett Shear

I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe…

- Emmett Shear

If you just talk to who's easy to talk to, you're not really getting the best data.

- Emmett Shear

The instant they say something you don't expect or already know, you should drop into detective mode.

- Emmett Shear

You want to learn about what's already in their heads. You want to avoid putting things there.

- Emmett Shear

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service befo…

- Emmett Shear