Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.
If you intend to die, you can do anything. - Chip Kidd
If you intend to die, you can do anything.
- Chip Kidd
Commercial Art tries to make you buy things. Graphic Design gives you ideas. - Chip Kidd
Commercial Art tries to make you buy things. Graphic Design gives you ideas.
Never fall in love with an idea. They're whores. - Chip Kidd
Never fall in love with an idea. They're whores.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another. - Chip Kidd
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
If you can properly define the problem, then you've already defined the solution as well. - Chip Kidd
If you can properly define the problem, then you've already defined the solution as well.
I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far. - Chip Kidd
I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take. - Chip Kidd
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
Antisappointment. Anticipation colliding head-on with the certainty of its own doom. - Chip Kidd
Antisappointment. Anticipation colliding head-on with the certainty of its own doom.
A book cover is a distillation. It is a haiku of the story. - Chip Kidd
A book cover is a distillation. It is a haiku of the story.
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