Find your passion... then it is no longer work!

- L.A. Reid

The deepest and most sincere feeling I get is when I meet an artist and they have that steel in their eyes and they have that fire and that passion a…

- L.A. Reid

Popular music has always been rooted in the blues, whether it's Adele or Led Zeppelin or Sam Cooke. It's just the beat that changes.

- L.A. Reid

I was a James Brown junkie as a kid.

- L.A. Reid

Modern music and artistry would look and sound completely different if not for the groundbreaking contributions Michael Jackson gifted to the world.

- L.A. Reid

World events can shape culture. Music is either a soundtrack for or a narration of changing times. And who knows how that's going to go?

- L.A. Reid

The kids I talk to are convinced their generation will make the best music. And the greatest artists have yet to be discovered. I walk around with th…

- L.A. Reid

Im one of those foolish people who believe the glory days of the record industry arent behind us. Theyre actually ahead of us.

- L.A. Reid

I'm personally looking for artists that are along the lines of today's pop stars. Whether it be a Rihanna or a Justin Bieber or a Kanye West or a Bey…

- L.A. Reid