Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fac…

- Rumi Neely

I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually …

- Rumi Neely

I started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it,…

- Rumi Neely

Everything kind of was leading towards that and I had so many specific ideas always about how exactly I wanted something to look. I would customize s…

- Rumi Neely

It's really cool because it's all exactly my vision. I'm not watering anything down.

- Rumi Neely

I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfi…

- Rumi Neely

In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living …

- Rumi Neely

I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of mysel…

- Rumi Neely

I can get into my own head [and] not have to really envision that girl. I am that girl and I know what I want something to feel like and move like. I…

- Rumi Neely