The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. - Al Ries
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
- Al Ries
Good things happen when you narrow your focus. - Al Ries
Good things happen when you narrow your focus.
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pret… - Al Ries
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pret…
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product … - Al Ries
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product …
A brand should strive to own a word in the mind of the consumer. - Al Ries
A brand should strive to own a word in the mind of the consumer.
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower. - Al Ries
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
Marketing is not selling. Marketing is building a brand in the mind of the prospect. - Al Ries
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Everyone is interested in what‘s new. Few people are interested in what‘s better. - Al Ries
Everyone is interested in what‘s new. Few people are interested in what‘s better.
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. - Al Ries
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
Login to join the discussion
Login to join the discussion