In my lifetime, I've met a lot of people who never rode a wave, but we share the same consciousness. Surfing is a kind of a state of mind... I mean, it's a feeling that people have about their life that really, in a way, kind of makes them a surfer.
Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and every… - Gerry Lopez
Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and every…
- Gerry Lopez
Surfing is a deeply wonderful thing – anytime, anywhere and any way - Gerry Lopez
Surfing is a deeply wonderful thing – anytime, anywhere and any way
I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We … - Gerry Lopez
I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a market. We …
Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling! - Gerry Lopez
Everyone gets caught inside when surfing. You have 2 options. Give up or paddle outside. Life is the same. Keep paddling!
Waves keep coming, that's the one thing you can count on in life - Gerry Lopez
Waves keep coming, that's the one thing you can count on in life
The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to … - Gerry Lopez
The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to …
I think I'm getting wealthy in ways that don't count at the bank. - Gerry Lopez
I think I'm getting wealthy in ways that don't count at the bank.
Whether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup maybe, only for a mom… - Gerry Lopez
Whether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup maybe, only for a mom…
One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about. - Gerry Lopez
One thing you learn from surfing is how to operate in the present. It's really what the surfing experience is all about.
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