It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
Interpretation
This quote suggests that advertising and consumerism shape how we perceive reality through mass media.
Christopher Lasch argues that the mass media does not merely inform us but rather distorts reality by aligning it with the interests of consumerism. As advertising dominates, it influences our perceptions and societal values, often obscuring the truth and prioritizing desires over genuine understanding.
In practice
This quote could be used in a discussion about how advertising influences social norms during a marketing class.
Much of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
The reporting of news has to be understood as propaganda for commodities, and events by images.
Even the reporting of news has to be understood not as propaganda for any particular ideology, liberal or conservative, but as propaganda for commodities β for the replacement of things by commodities, use values by exchange values, and events by images.
It is the logic of consumerism that undermines the values of loyalty and permanence and promotes a different set of values that is destructive of family life.
The question of the family now divides our society so deeply that the opposing sides cannot even agree on a definition of the institution they are arguing about.
Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with suspicion.
Cocoa-buttered girls were stretched out on the public beach in apparently random alignments, but maybe if a weather satellite zoomed in on one of those bodies and then zoomed back out, the photos would show the curving beach itself was another woman, a fractal image made up of the particulate sunbathers. All the beaches pressed together might form female landmasses, female continents, female planets and galaxies. No wonder men felt tense.
And the Raven, never flitting, Still is sitting, still is sitting On the pallid bust of Pallas Just above my chamber door; And his eyes have all the seeming Of a demon's that is dreaming, And the lamplight o'er him streaming Throws his shadow on the floor, And my soul from out that shadow, That lies floating on the floor, Shall be lifted - nevermore.
Lying in bed, he would think of Heaven and London.
Souls cross ages like clouds cross skies, an' tho' a cloud's shape nor hue nor size don't stay the same, it's still a cloud an' so is a soul. Who can say where the cloud's blowed from or who the soul'll be 'morrow? Only Sonmi the east an' the west an' the compass an' the atlas, yay, only the atlas o' clouds.
The existence of the soldier, next to capital punishment, is the most grievous vestige of barbarism which survives among men.
Sin is too stupid to see beyond itself.
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