A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store log… - David Airey
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store log…
- David Airey
Do not seek to change what has come before. Seek to create that which has not - David Airey
Do not seek to change what has come before. Seek to create that which has not
Without professionalism I'd be an amateur, and the clients I want don't hire amateurs. - David Airey
Without professionalism I'd be an amateur, and the clients I want don't hire amateurs.
A logoless company is a faceless man - David Airey
A logoless company is a faceless man
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