There are so many fashion shows during fashion week, and the fashion show has almost become theater. It's all about the wow factor. And it's easy to make a name when you're shocking people all the time. But when you just make really, really great clothes, it can be difficult to get press and build a brand. What you do when you pare things back and make something timeless, though, is build a foundation to have a longer career and a stronger clientele.
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