After so many years, I've learned that being creative is a full-time job with its own daily patterns. That's why writers, for example, like to establish routines for themselves.
Interpretation
Creativity requires discipline and routine to be effectively harnessed.
In this quote, Twyla Tharp emphasizes the importance of establishing routines and patterns in the creative process. She suggests that being creative is not just a spontaneous activity but a structured endeavor that often necessitates a full-time commitment and consistent habits to cultivate and sustain creativity in a productive way.
In practice
In a workshop on creativity, this quote can inspire participants to develop their own routines.
Do I watch dancers as people? Yes, absolutely. Do I watch really good dancers for specifically who they are? Absolutely, because how they move best and how they look best is going to be most familiar to them, and not necessarily to me.
I am still pushing the edge of what my body can do.
No one is born with skill. It is developed through exercise, through repetition, through a blend of learning and reflection that's both painstaking and rewarding. And it takes time.
Without passion, all the skill in the world won't lift you above craft. Without skill, all the passion in the world will leave you eager but floundering. Combining the two is the essence of the creative life.
I grew up in a drive-in theater, from the time I was 8, working in a snack bar watching four features every week. It was silent theater in the sense that this was a drive-in, which meant that I often saw the films going with no sound. But I learned to tell stories through action.
Without passion, all the skill in the world won't lift you above craft.
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
As children, we all live in a world of imagination, of fantasy, and for some of us that world of make-believe continues into adulthood.
That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.
Usually when I start a new project there's a fear of the unknown; maybe it's a band I've never been in the studio with before. People are so different. It's almost like you need to go through the process, discover and unlock what it is that makes that band that band. And a lot of times they don't know it.
There are some projects where you have to just start doing it, and, after a while, the show starts telling you what it wants to be. You put your spirit in and, after a while, something bigger takes over, and it turns out to be much more fun and creative than what it was at the beginning.
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
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