Why didn't I just throw my money out of the window - and light it on fire?

- Peter Cohan

If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify it.

- Peter Cohan

Demo: presentation of a specific set of capabilities needed to solve the customer's critical business issue.

- Peter Cohan

Fast growth in a start-up is a sign that customers like what you're doing.

- Peter Cohan