Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.

- Gordon Bethune

The airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you…

- Gordon Bethune

Somebody who knows what they're doing, who has a good track record, they come across as very articulate, bright and looking for a challenge - that's …

- Gordon Bethune

It's the old adage: You can make a pizza so cheap, nobody will eat it. You can make an airline so cheap, nobody will fly it.

- Gordon Bethune

It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to h…

- Gordon Bethune

Do you know how much faster I can fix an airplane when I want to fix it than when I don't want to fix it?

- Gordon Bethune

You don't lie to your own doctor. You don't lie to your own attorney, and you don't lie to your employees.

- Gordon Bethune

But I like to think that a lot of managers and executives trying to solve problems miss the forest for the trees by forgetting to look at their peopl…

- Gordon Bethune

It's like telling Mozart that there are too many notes in an opera. Which one do you want us to take out?

- Gordon Bethune